Living rooms, dining rooms, and bedrooms. Indoor, outdoor, entertainment and office. Mattresses, furniture and decor & accents. These are the products for which Steinhafels is commonly known. However, the 87-year-old establishment doesn’t just place its reputation on its quality furnishings. They have built a strong company based on a clear mission and defined values that have been lived out from the top of the management team through the front line sales and service teams. The Starr Group is proud to partner with Steinhafels in business, and thrilled to name them our first “Customer of the Quarter” for 2021.
Steinhafels’ status as a market leader is attributed to their effort to retain a quality workforce. They believe you cannot create the home of your dreams if you’re pressured while shopping for furnishings. That’s why they are dedicated to make your furniture shopping experience relaxing and enjoyable.
It all starts with a workforce that is well taken care of and appreciated. Happy employees make for happy customers. Competency, dedication and passion, and integrity are just a few of their company values. Humility and financial prudence — not just for the company, but for the customers they serve — are key to the growth and success as a family business.
Steinhafels has a rich and storied history. Beginning in 1934 when Arthur Mueller and John E. Steinhafel determined to make a go of their furniture on North Teutonia Avenue in Milwaukee in the face of The Great Depression. Following World War Two, the second generation of Steinhafels officially joined the business. In 1959 the company relocated to the old Capitol Drive location. They’ve expanded to the south side of Milwaukee, west to Madison, north to the Fox Valley, and south to the Chicagoland markets. One of the most exciting business ventures was the successful launch of their own factory-direct mattress line, Dreams.
Today, the 4th generation of Steinhafels is showing no signs of slowing down. They continue to grow bringing new jobs to the region while keeping their family values intact. They have numerous community partnerships. Year after year, Steinhafels is named a Journal Sentinel “Top Workplace”. Steinhafels’ in-house health and wellness program for their employees ranks right alongside The Starr Group’s own award-winning wellness program. They know how to get the most value out of the Healthcare system for their employees as well as their business.
Now is the ideal time to treat yourself and update your living space or your home office using your Pandemic Stimulus Check. Check the Steinhafels website for their COVID-19 shoppers’ guidelines. Tell them you saw them as The Starr Group’s Customer of the Quarter in our newsletter.