Schooled In Culture
Maybe this will help your businesses.Maybe this will help your businesses.
I grew up in a business at a time when everyone had their job and they did it. We did not talk about the culture of an organization or promote gratuitous causes to participate in. We all...well, just worked. Boy, have things changed and have I been schooled!
When introduced to the idea of creating office culture and wellness, I was a skeptic.
I now believe there will shortly be colleges that tout a CCO degree (Chief Culture Officer). The number one variable highly successful companies suggest makes them so is “Culture”.
I am pleasantly stunned by the transformation within The Starr Group and our ability to attract new employees. We’ve had 14 new applicants just last week! These candidates are saying things like:
“I was attracted to The Starr Group because of your posted charity behavior.” (We post our employee activity on Social Media like crazy. Our President Paul Neuberger has well over 20,000 followers alone.)
“I love your Wellness Program and all the awards you have won because of it.” (Wellness programs have been proven to succeed with participation from upper management. Every one of our Managment team participates in office activities...myself included.)
“I was attracted to the fact you attract young people who want to grow professionally.” (If candidates only knew how much time and energy go into transforming with the changing times!)
“I noticed your strong family support and time off options.” (A Culture of Wellness extends beyond the office doors. It includes time and activity with family. Some of our fitness activities are even open to friends and neighbors.)
The Starr Group is also very transparent with financials and net income because EVERYONE is in a bonus opportunity. Rewards are realized in a timely manner
We also communicate deeply twice a year at mandatory “State of the Agency” meetings. The events are very uplifting and share much information. These meetings cover everything from the financial state of the business, to changes in agency operations. Agency goals are openly discussed so that every producer, customer service agent and support staff knows exactly what is expected -- and how successful any previous implementations have been.
All put together, I must say it again: “Boy, have I been schooled!” If anyone would like to know more of what we do, please visit our website and follow us on Facebook. If you want to know why it works, and how to build an employee-centric, family-friendly culture for your business, please feel free to call 414-421-3800 and speak with one of our Culture Officers: Mary Starr and Maureen Arndt. They would be happy to school you, too!
Tim Starr, CIC, CRM, CRIS, CWCA, ABOwner & CEO, The Starr Group