Paul M. Neuberger to Speak at BizExpo 2019
One of the ultimate secrets to sales success is something of which everyone is aware, but very few people know how to execute: differentiation. With so much competition in your space, how do you sound and act different? What is it that your company offers that no one else does? How do you communicate that message in a clear, concise, articulate manner -- within a few seconds -- to stand out from the crowd?
On May 30th, Paul Neuberger, President of The Starr Group and Founder & CEO of Cold Call Coach, will be speaking on the topic of Instantaneous Differentiation: How to Make Yourself Memorable at the 15th Annual BizExpo.
Prospects love originality and want to be a part of something that they cannot get anywhere else. Attendees will learn how to identify what that one differentiator is. You'll come away knowing how to get your team to communicate that message in an effective manner.Paul's session begins at 12:45 p.m. in Seminar Room A at the Potawatomi Hotel, Casino and Convention Center. He will demonstrate how the ability to execute on this can literally make the difference between getting the sale or losing the opportunity. Paul will show you the bigger picture: it could mean the difference between a customer for life, or an organization that will never do business with you, no matter how hard you try.
You don't want to miss this. Seating is limited so register today!