Michalek Promoted to Director of Marketing

Cheryl Michalek 11-2016wThe Starr Group is pleased to announce the recent promotion of Cheryl Michalek to Director of Marketing.

Michalek moves to the Director of Marketing role from her former position as Marketing/Social Media Specialist. She is responsible for oversight and integration of external and internal marketing plans including the fusion of traditional marketing campaigns with social media strategies. Michalek is responsible for the annual marketing plan and budget. She fosters prudent relationships with carriers and vendors.

Michalek creatively guides the Sales Producers in the development of niche marketing campaigns. Monitoring the agency’s social media accounts, she creates and manages content, and collects the resulting data and analytics. Michalek assists staff and provides training on the various social media outlets. She teams up with the Director of IT to incorporate best practices for e-Communication and the continual expansion of the agency website.

In her position as Marketing/Social Media Specialist, Michalek’s responsibilities encompassed the design of print and digital marketing collateral including numerous sell sheets and four quarterly newsletters. She has been instrumental in the coordination of seminars and responsible for the execution and posting of several webinars. Michalek has shared her knowledge of marketing and social media through a number of presentations to internal staff and outside professional groups.

“Cheryl has gone above and beyond her position of Marketing/Social Media Specialist. She does a phenomenal job promoting our agency via the use of all marketing channels,” said Mary Starr, Executive Vice President of The Starr Group. “Cheryl has excelled as a strategist and visionary. She is a role model for Excellence, Passion and Integrity. We are very fortunate to have her on The Starr Group Team.”

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