Over a hundred years ago, a fire roared through West Bend.<br /> This tragedy was one of the worst for the community and touched the lives of many people.<br /> <br /> Because of that fire, our company was formed.<br /> And even then, we began to show that something good can come from something bad.<br /> <br /> Over time, people have come to expect this of us.<br /> To call with problems and leave with solutions.<br /> <br /> As time passes, things change.<br /> But not our reason for being.<br /> <br /> At the core of everything we do lies a simple premise.<br /> A sincere desire to help our customers through problems and adversity.<br /> To make sure that positive comes from negative situations.<br /> To step up, when they need us.<br /> To do the right thing.<br /> <br /> The worst brings out the best.<br /> <br /> That's the silver lining.